Initial review of the GGP Promotion week
Between 19 and 26 January, we hosted the GGP Promotion week. During this week, we put the spotlight on all participants of the 31st edition of trade fair GrootGroenPlus, which is to take place from 6 to 8 October 2021. We did this for example by presenting their participant profiles through GrootGroenPlus.nl, GroenbeursZundert.nl, and the quadrilingual trade fair app. Participants were also able to add a product promotion film to their profiles.
Some participants also included an eye in their profile, to show that visitors were also welcome to make an appointment to visit the company. These eyes will remain visible on the profiles up until 31 January 2021.
We also published a bilingual KwekersBode, including six editorial articles and information regarding trade fair GrootGroenPlus. Many GrootGroenPlus participants used this KwekersBode for advertisements and advertorials, on which they received a 20 per cent discount.
Attention was drawn to the assortment, for example by integrating a search engine with the current stock of our green participant. We did this in collaboration with Varb. Users were able to use the website and trade fair app to search for participant name and botanical name. Participants were included in the search engine for free; they received a temporary Varb account.
The Promotion week also included a seminar on PR and staffing, with topic such as an outlook on work, greenfluencers, and lateral entrants, followed by the general meeting of Treeport. We also broadcasted a webinar on online visibility, information, tips, and advice on paid and unpaid advertising, and we put out a call to register for a free analysis for participants of GGP 2021.
We visited the companies of three participants; Plant Market BV, Boomkwekerij Gerrit Luiten vof, and Boomkwekerij Arno van Nunen BV, and recorded company tours there. These company tours are aligned with three broadcasts we made last autumn, at the participants Business Centre Treeport BV, Tenax Tree-Plugs & Seeds, and Boomkwekerij Damen.
We also announced the four winners of the Road Show of 2020, and the winner of the field inspection related to the regular novelty inspection of 2020. All these messages where shared through the website, social media (Twitter, Linkedin, Facebook, Instagram), and push messages. This resulted in a lot of activity on our digital platforms - which shows that the promotion really works.
Of course, the participant profiles and trade fair app will remain active, and all broadcasts can be viewed through our online channels, the websites, and the trade fair app. If you didn’t see or hear everything, you can follow the linked words, marked green. These will lead you to that specific subject or that broadcast.
Would you like to contact us? Please do so via email@example.com or the chat option on the website. Are you not registered as a participant yet, but would you like to become one and benefit from everything that GrootGroenPlus has to offer? Please register through the registration form on the website.